Purpose of the Role
To lead and drive the B2C e-commerce sales business for solar inverters, batteries, and related energy solutions by developing online sales strategies, managing marketplace operations, strengthening the company's digital presence, and achieving revenue and profitability targets across multiple e-commerce platforms and direct-to-consumer channels.
Job Responsibilities (KRA)
1. E-Commerce Sales & Business Development
- Develop and execute B2C e-commerce sales strategies to achieve revenue, volume, and profitability targets.
- Drive online sales across marketplaces such as Amazon, Flipkart, IndiaMART and other relevant e-commerce platforms.
- Develop and manage the company's own D2C website and online sales channels.
- Identify new online business opportunities, customer segments, and potential digital sales channels.
- Drive product visibility, customer acquisition, conversion rates, and repeat purchases.
2. Marketplace Management & Operations
- Manage end-to-end marketplace operations, including product listings, catalogue management, pricing, promotions, inventory availability, and order fulfilment.
- Optimize product listings through SEO, keywords, product descriptions, images, and customer reviews.
- Coordinate with marketplace account managers to improve product rankings, visibility, and sales performance.
- Monitor marketplace performance metrics, customer feedback, returns, and ratings.
3. Digital Marketing & Customer Acquisition
- Plan and execute digital marketing campaigns across Google Ads, Meta Ads, social media, and other digital platforms.
- Drive performance marketing initiatives to generate qualified leads and online sales.
- Optimize marketing spends, customer acquisition costs (CAC), return on ad spend (ROAS), and conversion rates.
- Work closely with the marketing team to develop promotional campaigns, product launches, and seasonal sales strategies.
4. Revenue Growth & Business Analytics
- Prepare annual business plans, sales forecasts, budgets, and revenue projections.
- Monitor key performance indicators such as GMV, revenue, order volume, average order value, conversion rate, and profitability.
- Analyse market trends, competitor pricing, customer preferences, and product performance.
- Develop pricing strategies, discount structures, and promotional plans to maximize sales and margins.
5. Team Management & Cross-Functional Coordination
- Lead and develop the e-commerce sales team to achieve business objectives.
- Coordinate with supply chain, logistics, warehouse, customer service, finance, and marketing teams.
- Ensure timely order processing, product availability, delivery, installation coordination (where applicable), and after-sales support.
- Establish processes for customer grievance handling, returns, warranty claims, and service escalations.
6. Market Expansion & Customer Experience
- Identify opportunities to expand the online distribution network and geographical reach.
- Develop strategies to improve customer engagement, satisfaction, and brand loyalty.
- Understand customer requirements for residential solar systems, rooftop solar solutions, inverters, and battery backup products.
- Work towards building a strong online brand presence in the solar and renewable energy segment.
Job Requirements (KPI)
Educational Qualification
- Bachelor's degree in Business Administration, Marketing, Commerce, or Engineering.
- MBA in Marketing / Sales / Digital Business will be preferred.
Experience & Skills Required
- Minimum 10 years of experience in E-commerce Sales, B2C Sales, Marketplace Management, or D2C business operations.
- Relevant experience in solar products, solar inverters, batteries, power electronics, electrical products, or consumer durables will be preferred.
- Strong exposure to Amazon, Flipkart, and other online marketplace operations.
- Proven experience in managing online revenue targets, marketplace accounts, and digital sales growth.
- Hands-on understanding of performance marketing, SEO, SEM, Google Analytics, and marketplace advertising.
- Strong understanding of pricing, inventory planning, order fulfilment, and customer lifecycle management.
- Excellent analytical, negotiation, communication, and team management skills.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual e-commerce revenue targets.
- Growth in online sales volume and marketplace market share.
- Improvement in product visibility, rankings, and conversion rates.
- Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
- Marketplace profitability and contribution margins.
- Reduction in order cancellations, returns, and customer complaints.
- Growth in customer ratings, reviews, and repeat purchases.
