Purpose of the Role
To drive sales and business growth for welding electrodes in Nigeria through effective marketing strategies, customer acquisition, brand development, and technical support. The role involves coordinating with the factory to ensure product quality, timely delivery, and customer satisfaction while reporting business performance directly to the CEO/Director.
Job Responsibilities (KRA)
- Develop and implement sales and marketing strategies to increase welding electrode sales and market share in Nigeria.
- Identify new business opportunities, acquire customers, secure orders, and strengthen relationships with existing clients and distributors.
- Promote the company's welding electrode products and enhance brand visibility across the target market.
- Conduct market research to monitor industry trends, competitor activities, pricing, and customer requirements.
- Represent the company at trade fairs, exhibitions, client meetings, and industry events.
- Coordinate with the factory regarding production planning, product quality, order execution, and timely deliveries.
- Address customer complaints, troubleshoot technical issues, and coordinate with the technical team to implement corrective actions.
- Provide technical guidance to customers on electrode selection, welding applications, and product performance.
- Monitor sales performance, order pipeline, revenue growth, and market development activities.
- Prepare periodic business reports and present sales performance, market insights, and growth plans directly to the CEO/Director.
Job Requirements (KPI)
- Strong technical knowledge of welding electrodes, their applications, and welding processes.
- Understanding of electrode grades, including E6013, E7018, E8018, and hard-facing electrodes, and their suitability for different applications.
- Knowledge of electrode chemical composition, mechanical properties, and relevant international standards and approvals.
- Ability to identify and troubleshoot common welding defects and provide appropriate technical recommendations.
- Understanding of welding positions, electrode selection, and customer-specific technical requirements.
- Experience - 5+
Qualification: B.Sc./M.Sc. in Metallurgy or B.Tech. in Mechanical Engineering with knowledge in (M.S Office, SAP/Navision)
