Manager – Sales (Wire Rod)

Purpose of the Role 
To drive Wire Rod sales and market growth through effective dealer and distributor networks, retail sales, and direct customer engagement. The role will focus on expanding market reach, developing new business opportunities, and achieving sales targets across the assigned territory.

Job Responsibilities (KRA)

• Drive Wire Rod sales through channel partners, dealers, distributors, and retail networks.

•        Develop and strengthen the dealer and distribution network to expand market penetration.

•        Identify new customers and business opportunities through direct, door-to-door sales and market visits.          

•        Build and maintain strong relationships with dealers, retailers, and customers.

•        Achieve sales targets, improve market share, and ensure consistent business growth.

•        Monitor market trends, competitor activities, pricing, and customer requirements.

•        Coordinate with internal teams to ensure timely order processing, product availability, and customer satisfaction.

•        Track sales performance, prepare periodic reports, and implement strategies to improve sales effectiveness.

Job Requirements (KPI)

• Minimum 5 years of experience in Sales & Marketing, specifically in the Wire Rod industry.

•        Strong experience in dealer/distributor management, channel sales, retail sales, and direct sales.

•        Proven ability to develop distribution networks, acquire new customers, and achieve sales targets.

•        Good understanding of the Wire Rod market, dealer networks, and regional sales dynamics.

•        Strong communication, negotiation, relationship management, and business development skills.

3+ years with MBA/ BTECh